MUBI is a movie streaming platform unlike any other, especially offering films that you don’t typically find at your local multiplex. It brings people together by enabling them to watch, discover, and discuss independent and arthouse cinema. In this context, stable performance is essential.

MUBI has seen significant improvements in streaming quality with Latitude.sh

The deep understanding of MUBI’s needs allowed Latitude.sh to create a unique solution that reduced latency and costs while enhancing the user experience.

Having started its business in the US and UK, MUBI is growing rapidly and expanding into other regions, such as Asia and South America. Aiming to serve its users in the best way possible, MUBI turned to Latitude.sh for high-quality hosting and data services through a high-touch, personalized approach.

Why MUBI chose Latitude.sh

• 300ms latency reduction in Argentina and 200ms in Brazil

• 35% reduction in infrastructure costs in Brazil

• Significant improvement in streaming quality (+5pts on the Global Performance Indicator)

We were looking for an approachable company to be a long-term partner that could help us grow our business. We needed customized machines with special features, and the support we got from Latitude.sh enabled us to get the specific hardware we wanted. That was a great partnership from the beginning.

Federico Keen, Lead Developer at MUBI

MUBI strives to offer the best user experience by building their own Content Delivery Network

Following their strategy to own a CDN, MUBI’s specific hardware needs were not within Latitude.sh's regular portfolio—but that didn’t stop the deal. The business agreement between MUBI and Latitude.sh allows the streaming company to own its servers for a specified leasing period, giving them control over what and how they stream their movies while ensuring they have up-to-date, customized hardware.

Additionally, Latitude.sh's personalized customer support provides MUBI with greater agility to update hardware and the ability to easily communicate with someone from the team.

“The flexibility Latitude.sh showed in providing a solution that works for us under a commercial agreement beneficial to both companies allows us to be financially healthy in the region, enabling us to continue providing a great service to our fast-growing user base,” says Federico.

Working with Latitude.sh reduced latency and infrastructure costs

South and North America are both important expansion regions for MUBI. The company first started working with Latitude.sh to serve users in Latin America through the São Paulo data center, which immediately resulted in a significant latency reduction of 200ms in Brazil and 300ms in Argentina, the two most important markets in the region, while also reducing infrastructure costs by 35% and significantly improving their streaming quality.

The successful partnership has led to an important decision regarding the expansion — MUBI’s North American operation will be set up at Latitude.sh's US locations beginning in late 2019 in Chicago, Dallas, and Los Angeles.